Challenge

Background

The Kigali Genocide Memorial Centre is built on the site of a mass grave, housing the remains of 250,000 Rwandans who were killed over three months in 1994. Like all such memorials, it is intended as an antidote to genocide itself – teaching us and moving us to ensure we will never again be detached and complicit.

But, for the most part, we remain unchanged. Virtually every visitor to a genocide memorial or holocaust museum can attest to overwhelming feelings of sympathy, sadness and outrage. Schoolchildren and world leaders alike leave speechless. But most visitors can also attest that they did nothing substantively differently as a result.

The profound feelings genocide memorials elicit are a powerful fuel. What can we do to convert them into meaningful and sustainable action?

What We’re Doing

This year’s Annual Challenge will take place June 1st – 7th in Kigali, Rwanda and London, UK with Aegis Trust, the organization that established the Kigali Genocide Memorial on behalf of the Rwandan people in 2004.

Like genocide memorials around the world, this site produces powerful feelings in all who visit it. UX designers have a unique capacity to understand the steps that take place between emotion and action. In Kigali, we’ll ask them to apply that skill set on behalf of all humankind.

As part of the Annual Challenge, UX designers from across the globe will visit Kigali for several days of exploration, research and debate. Then the team will reconvene in London, where they’ll design an original way to translate the feelings evoked by genocide memorials into sustainable action. Finally, they’ll share their findings to leaders from Aegis and other advocates for human dignity.

In addition to a presentation to Aegis Trust, the findings will be publicly shared and be used as the starting point for a day-long virtual event in August. As part of that event, UX for Good will work together with experts and volunteers to refine the concepts developed and explore how they could be applied in many different contexts.

Read the brief issued to our designers ahead of their journey to Rwanda.

Partners

Aegis Trust
Insight Labs

Designers

Roberta Tassi

Roberta Tassi

Principal Design Researcher, frog (Milan)

    Laurel Hechanova

    Laurel Hechanova

    Interface & Experience Designer, Findery (SF)

      Zak Orner

      Zak Orner

      Sr. Experience Designer, Manifest Digital (Chicago)

        Matt Franks

        Matt Franks

        Lead Interaction Designer, Blackboard & Prof., Austin Center for Design (Austin)

          Davide Casali

          Davide Casali (Captain)

          Experience Designer, Automattic (London)

            Lee-Sean Huang

            Lee-Sean Huang (Captain)

            Co-Founder/Creative Director, Foossa (New York)

              Patrick DiMichele

              Patrick DiMichele

              Director of UX, Manifest Digital (Chicago)

                Stephanie Sansoucie

                Stephanie Sansoucie

                Experience Strategy Lead, Kohl’s Corp. (Milwaukee)

                  Sue Ngo

                  Sue Ngo

                  UX Designer, Havas/IBM Watson & Creative Tech., Brooklyn Research (NYC)

                    Stacey Harbin

                    Stacey Harbin

                    Sr. Experience Designer, Manifest Digital (Chicago)

                      Organizers

                      Jason Ulaszek

                      Jason Ulaszek

                      Founder, UX for Good & EVP, Experience Design, Manifest Digital

                        Jeff Leitner

                        Jeff Leitner

                        Dean, Insight Labs

                          Provocateurs

                          Andrew Benedict-Nelson

                          Andrew Benedict-Nelson

                          Director, Insight Labs

                            Howell Malham

                            Howell Malham

                            Co-Founder, Insight Labs

                              David Ormesher

                              David Ormesher

                              Board Chair, Aegis America

                                Dan Lerner

                                Dan Lerner

                                Co-Founder of Crosstown Productions (Chicago)

                                  Sponsors

                                  Manifest Digital
                                  Automattic
                                  Aesthetic Apparatus