Guess the client

Posted on Jan 29, 2011

Left to right: Jennifer Canady (Centralis), Jason Bowman (Groupon), Kevin Mech (KeyLimeTie), Chad Rupp (OfficeMax), Mark FelcanSmith (Sears), Jim Hall (Allstate), Meredith Payne (Manifest Digital)

A snippet from our 2011 annual challenge:

There’s a major client meeting going on at the Adler School of Professional Psychology.

User experience consultants from major companies like Groupon, OfficeMax, Sears, Allstate, and Cars.com are there.

As well as hot digital properties like Manifest Digital, Centralis, and KeyLimeTie.

Who is this mysterious client who calls upon the help of so much collaborative UX power?

It’s StreetWise, a Chicago magazine sold by the homeless and those at risk of homelessness.

That’s the power professionals have when they work together for the common good.

That’s the power of UX for Good.