“In any organization, nonprofits included, often people involved get so close to a set of problems they lose the ability to see things from an outside perspective. UX designers have training and experience in applied behavioral and motivational psychology and can offer perspective to help cause-focused groups achieve their aims. UX4Good is pioneering the notion that one doesn’t have to volunteer at a soup kitchen or donate large sums of money to affect change, rather, they can offer their unique intellectual skills that can also have an impact.”
So said Tim Courtney, a participant in UX for Good’s annual challenge for 2011. Read more of his thoughts here.